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Ed

Tuviera

Chief Ideation Officer

The way I imagine and envision E Purple – it is the place where we champion life’s little movie of successes and failures.  Everything has its time. It’s own light and darkness, highs and lows. The good and the bad, real to reel…  

Success is to humbly accept hard work and the fruits it bears. Failures are the chapters when you can show and let greatness shine. Making a beautiful story to show and tell. Together. Let’s be great.

Brand Story

Creating Images of Light that Inspire and Entertain
E Purple T’s logo is an ode to storytelling that inspires, an emblem that embodies stories beyond our own.   It’s the convergence of our shared history, values, and aspirations.

An Agile Journey: Our origin story echoes with the founder’s roots in the creative space as a Steadicam rig operator.

Our logo captures this journey with three horizontal lines and a grounding vertical line.  They’re more than geometric forms; they mirror our evolution.
The Steadicam’s stability on uneven terrain mirrors our resilience in an ever-shifting industry. Just as the rig absorbs disruptions, we thrive amid change.  Just as the Steadicam captures fluid motion, it echoes our spirit of agility with steady values guiding our path.

A Tale in Together: Shift your focus to the letter T. It’s a silent nod to “The Giving Tree,” reflecting our commitment to nurturing growth, partnerships, and community. Just as the tale revolves around giving and growth, so do we.  

Values embedded in Colors: Let’s talk colors.   The deep purple embodies our commitment to excellence and ambition – our drive.  Light purple, signifies our creative heartbeat, a testament to innovation and imaginative exploration.  Pink, expresses our playful nature, forever young and curious.

Elevating with E and T: Observe the letters E and T – the first and last initials of our founder’s name.  These letters echo the spirit of personal commitment that forms the foundation of our collective, continuing and unfolding story.   It’s a reminder that behind every venture is a human story that is waiting to be told. 

Our story is one that is vividly explored, created, shared and celebrated together

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